Disney, the name that evokes memories of cherished childhood moments, timeless characters, and enchanting stories. It’s a name that has been synonymous with inspiration for generations. But what makes Disney so inspirational? How does it captivate our imagination and leave us spellbound?
In this captivating journey, we will explore the secrets behind Disney’s magic, uncovering the art and science of inspiration. From the creative genius of Walt Disney to the timeless stories that have captured our hearts, we will delve into the enchanting world of Disney and discover the magic that lies within.
So, come along as we embark on this exciting adventure, unlocking the secrets of inspiration and discovering the timeless allure of Disney. Get ready to be inspired!
The Enchanting World of Disney
The Origins of Disney’s Inspiration
The Early Years
Disney’s inspiration can be traced back to its humble beginnings in the early 1920s. Founded by Walt Disney and his brother Roy, the company started as a small animation studio in Los Angeles, California. The brothers’ vision was to create entertaining and imaginative films that would captivate audiences of all ages.
The Animated Classics
One of the earliest and most iconic examples of Disney’s inspiration is the animated film Snow White and the Seven Dwarfs, released in 1937. This groundbreaking film, based on the classic fairy tale, showcased Disney’s innovative techniques in animation and storytelling. The film’s success laid the foundation for Disney’s future animated classics, such as Pinocchio, Fantasia, and Dumbo.
The Disney Renaissance
In the 1980s and 1990s, Disney experienced a creative resurgence, commonly referred to as the Disney Renaissance. During this period, the company produced a string of critically acclaimed and commercially successful films, including The Little Mermaid, Beauty and the Beast, Aladdin, and The Lion King. These films not only showcased Disney’s animation prowess but also delved into more mature themes and storytelling, expanding the company’s reach and appeal.
The Evolution of Disney Inspiration
Over the years, Disney’s inspiration has evolved and expanded beyond animation. The company has produced live-action films, television shows, theme parks, and even immersive experiences such as Star Wars: Galaxy’s Edge. Disney’s dedication to innovation and creativity has led to a diverse range of projects that continue to inspire and captivate audiences around the world.
By examining the origins of Disney’s inspiration, we can see how the company’s dedication to storytelling, imagination, and innovation has shaped its legacy and impact on popular culture. Disney’s enchanting world continues to inspire and delight generations of fans, making it a cornerstone of modern entertainment.
The Timeless Characters and Their Stories
Disney’s timeless characters have captured the hearts of audiences for generations. From the courageous and curious Snow White to the brave and determined Moana, each character embodies a unique set of values and beliefs that resonate with people of all ages. In this section, we will explore the stories behind some of Disney’s most beloved characters and examine the timeless messages they convey.
Snow White
Snow White, the first Disney princess, was introduced to audiences in 1937. Her story is a classic tale of good versus evil, with Snow White standing up to the evil queen and ultimately triumphing over her. However, Snow White’s story is also about the power of hope and the importance of staying true to oneself.
Throughout the film, Snow White remains optimistic and hopeful, even in the face of adversity. She refuses to give up on her dreams, even when it seems like all hope is lost. This message of hope and perseverance is a timeless one that has inspired generations of viewers.
Moana
Moana, the latest addition to the Disney princess lineup, was released in 2016. The film tells the story of a young girl who sets out on a journey to save her people and fulfill her destiny as a leader. Along the way, Moana learns important lessons about bravery, self-discovery, and the power of family.
One of the key themes of the film is the importance of following one’s dreams and taking risks. Moana is initially hesitant to embark on her journey, but she ultimately realizes that she must take risks and step outside of her comfort zone in order to achieve her goals. This message of bravery and self-discovery is one that resonates with viewers of all ages.
The Lion King
The Lion King, released in 1994, is a classic tale of leadership and responsibility. The film follows the story of Simba, a young lion who must step up and take his rightful place as king after the death of his father. Along the way, Simba faces numerous challenges and obstacles, but ultimately learns the importance of embracing his destiny and taking responsibility for his actions.
One of the key themes of the film is the idea of legacy and the responsibility that comes with leadership. Simba must grapple with the weight of his father’s legacy and learn to embrace his own unique path. This message of embracing one’s destiny and taking responsibility for one’s actions is a timeless one that has resonated with audiences for decades.
In conclusion, Disney’s timeless characters and their stories have inspired generations of viewers. From Snow White’s message of hope and perseverance to Moana’s journey of bravery and self-discovery, each character embodies a unique set of values and beliefs that resonate with people of all ages. By exploring the stories behind these beloved characters, we can gain a deeper understanding of the timeless messages they convey and the enduring power of Disney magic.
The Magical Settings and Themes
Disney has a unique ability to transport viewers to fantastical worlds filled with magic, wonder, and adventure. This is largely due to the meticulous attention to detail in the creation of both the physical settings and themes present in Disney films and parks.
One of the most notable aspects of Disney’s magical settings is the use of vibrant colors and intricate details. From the technicolor underwater world of “The Little Mermaid” to the whimsical landscapes of “Alice in Wonderland,” each setting is designed to fully immerse the viewer in a world of fantasy and imagination.
In addition to the visual elements, the themes presented in Disney films and parks are also carefully crafted to evoke a sense of wonder and inspiration. From the classic tale of “Cinderella,” which emphasizes the power of kindness and perseverance, to the more modern story of “Moana,” which highlights the importance of self-discovery and bravery, Disney themes resonate with audiences of all ages.
Moreover, Disney often incorporates elements of mythology, folklore, and cultural traditions into their settings and themes, further enriching the experience for viewers. For example, the tale of “Aladdin” draws on Middle Eastern folklore, while “Mulan” is based on a Chinese legend. By blending these diverse influences, Disney creates a truly unique and enchanting experience for all who enter their magical world.
The Power of Storytelling
The Art of Crafting Captivating Narratives
Disney’s ability to craft captivating narratives lies in its understanding of the power of storytelling. Through the years, Disney has mastered the art of weaving compelling stories that captivate audiences of all ages.
One of the key elements of a captivating narrative is the development of relatable characters. Disney understands that audiences connect with characters they can relate to on some level. Therefore, Disney creates characters that are flawed, relatable, and multi-dimensional. These characters undergo transformative journeys, allowing audiences to experience their growth and transformation alongside them.
Another essential aspect of crafting captivating narratives is the use of vivid imagery and visual storytelling. Disney movies are renowned for their stunning animation and visual storytelling. From the colorful landscapes to the intricate details of characters’ expressions, Disney uses visual storytelling to convey emotions and create immersive worlds that draw audiences into the story.
In addition to relatable characters and vivid imagery, Disney also excels at incorporating themes and messages into their narratives. These themes and messages resonate with audiences on a deeper level, inspiring them to reflect on their own lives and experiences. Disney movies often tackle universal themes such as love, friendship, courage, and perseverance, making them relatable to audiences of all ages and backgrounds.
Overall, Disney’s ability to craft captivating narratives lies in its mastery of the art of storytelling. Through the development of relatable characters, the use of vivid imagery and visual storytelling, and the incorporation of themes and messages, Disney creates stories that resonate with audiences and inspire them to dream and believe in the magic of possibilities.
The Impact of Disney’s Storytelling on Audiences
Disney’s storytelling has had a profound impact on audiences for generations. From the classic fairy tales of Snow White and Cinderella to the modern-day blockbusters like Frozen and Moana, Disney’s ability to weave captivating narratives has captured the hearts and imaginations of people around the world.
The power of Disney’s storytelling lies in its ability to connect with audiences on an emotional level. Through vivid characters, memorable music, and engaging plotlines, Disney creates worlds that audiences can escape into and immerse themselves in. This emotional connection is what makes Disney’s stories so enduring and timeless.
Disney’s storytelling also incorporates important themes and messages that resonate with audiences of all ages. Whether it’s the importance of friendship and loyalty in The Lion King, the power of perseverance and determination in The Little Mermaid, or the message of acceptance and self-discovery in Mulan, Disney’s stories have a way of teaching valuable lessons while still being entertaining and enjoyable.
Another aspect of Disney’s storytelling that has made it so successful is its ability to push boundaries and challenge conventional thinking. Films like The Princess and the Frog, Brave, and Zootopia tackle complex social issues and present diverse perspectives, breaking down barriers and encouraging open-mindedness and empathy.
In addition to their emotional impact and thematic messages, Disney’s stories are also renowned for their technical excellence. The attention to detail in the animation, the seamless integration of music and story, and the use of cutting-edge technology all contribute to the overall magic of Disney’s storytelling.
Overall, the impact of Disney’s storytelling on audiences is undeniable. Whether it’s through creating cherished memories, inspiring new perspectives, or simply providing a much-needed escape from reality, Disney’s stories have a unique power to connect with people on a deep and meaningful level.
The Emotional Connection and Inspiration
Disney’s storytelling magic lies in its ability to evoke strong emotions in its audience. By tapping into the emotions of its viewers, Disney creates a powerful connection that inspires and motivates. This emotional connection is the cornerstone of Disney’s success and is a key factor in its ability to captivate audiences of all ages.
Disney’s stories are not just entertaining, they are also deeply emotional. The company’s films and television shows tackle a wide range of emotions, from the joy and excitement of adventure to the sadness and heartbreak of loss. These emotions are woven into the fabric of the stories, making them relatable and resonant with audiences.
But Disney’s emotional connection goes beyond just evoking emotions in its stories. The company also creates a sense of nostalgia and comfort in its viewers. This is achieved through the use of familiar themes, characters, and settings that audiences recognize and can connect with on a personal level. By tapping into these feelings of nostalgia and comfort, Disney creates a sense of belonging and familiarity that makes its stories even more powerful.
Furthermore, Disney’s storytelling is not just about entertainment, it is also about inspiration. The company’s stories often contain strong messages of hope, courage, and perseverance. These messages inspire audiences to overcome their own challenges and strive for their dreams. Disney’s storytelling is not just about entertainment, it is also about empowerment.
Overall, Disney’s emotional connection and inspiration are the driving forces behind its storytelling magic. By tapping into the emotions of its audience, Disney creates a powerful connection that inspires and motivates. This emotional connection is what sets Disney apart from other forms of entertainment and is a key factor in its ability to captivate audiences of all ages.
The Attention to Detail
The Importance of Attention to Detail in Disney’s Work
In order to fully understand the significance of attention to detail in Disney’s work, it is important to examine the broader context of Disney’s approach to creating magical experiences for its audiences.
- Disney’s attention to detail can be seen in every aspect of its work, from the intricate designs of its theme parks to the minute details in its animated films.
- This attention to detail is not just aesthetic, but also functional, as Disney seeks to create immersive and engaging experiences that transport audiences to new worlds and leave them with lasting memories.
- Disney’s commitment to attention to detail extends beyond its own products and services, as the company strives to create a culture of excellence and quality in all aspects of its operations.
- This focus on attention to detail is evident in the way Disney approaches everything from hiring and training employees to managing its supply chain and collaborating with partners.
- By prioritizing attention to detail in all that it does, Disney is able to create a level of magic and enchantment that is unmatched by any other entertainment company in the world.
- Through its attention to detail, Disney is able to transport audiences to new worlds, inspire imaginations, and create memories that last a lifetime.
- By examining the importance of attention to detail in Disney’s work, we can gain insights into the company’s approach to creating magical experiences and apply these lessons to our own lives and endeavors.
The Precision and Care in Every Aspect of Disney’s Creations
Disney’s creations are renowned for their precision and care in every aspect, from the storylines to the animation and music. This attention to detail is a key element of the Disney magic that has captivated audiences for generations.
One example of this precision is evident in the animation of Disney films. Each frame is carefully crafted to create a seamless and fluid visual experience. The movement of characters and objects is calculated to ensure a natural and realistic portrayal, even in fantastical settings. This attention to detail is particularly evident in the animation of characters’ facial expressions, which convey a wide range of emotions and help to bring the story to life.
In addition to animation, Disney’s music is another area where precision and care are evident. The scores and soundtracks of Disney films are carefully crafted to enhance the emotional impact of the story. Composers and musicians work closely with the filmmakers to create music that complements the action on screen and helps to create a sense of immersion for the audience. This attention to detail is evident in the way that the music supports and enhances the emotional journey of the characters, adding depth and resonance to the story.
Finally, Disney’s attention to detail extends to the storytelling itself. Each film is crafted with care to ensure that every element of the story works together to create a cohesive and impactful experience. The storylines are carefully constructed to create a sense of drama and tension, while also incorporating humor and heart to create a fully immersive experience for the audience. The precision and care that goes into every aspect of Disney’s creations is a key part of what makes them so special and beloved by audiences around the world.
The Lessons in Attention to Detail for Inspiration
The Importance of Paying Attention to the Smallest Details
Disney is renowned for its attention to detail, and this is no accident. The company understands that paying attention to the smallest details can make all the difference in creating an immersive and magical experience for guests. From the carefully crafted landscaping to the intricate details of the costumes, every aspect of a Disney park is designed to transport guests into a world of fantasy and wonder.
Learning from Disney’s Attention to Detail
One of the key lessons that can be learned from Disney’s attention to detail is the importance of paying attention to every aspect of a project or experience. Whether you are designing a theme park or creating a product, every detail matters. By paying attention to even the smallest aspects of an experience, you can create a sense of magic and wonder that will leave a lasting impression on your customers or guests.
The Power of Attention to Detail in Inspiration
In addition to creating a sense of magic and wonder, attention to detail can also be a powerful source of inspiration. When you pay close attention to the world around you, you begin to notice the intricacies and complexities of even the most mundane objects and experiences. This can spark creativity and inspire new ideas, leading to innovative solutions and exciting possibilities.
Embracing the Disney Mindset: Attention to Detail as Inspiration
To unlock the secrets of inspiration through attention to detail, it is important to embrace the Disney mindset. This means embracing a mindset of curiosity and wonder, and looking for inspiration in even the smallest details of the world around you. Whether you are designing a product, creating an experience, or simply looking for a spark of creativity, paying attention to detail can be a powerful source of inspiration.
Conclusion
In conclusion, attention to detail is a key aspect of the Disney magic experience, and can be a powerful source of inspiration for anyone looking to unlock their creativity. By embracing the Disney mindset and looking for inspiration in even the smallest details of the world around us, we can create magical experiences and spark new ideas and possibilities.
The Creativity and Innovation
The Boundless Creativity in Disney’s Works
Disney’s creative output spans over a century, producing a vast array of films, television shows, theme parks, and other multimedia content. This creative output is characterized by its boundless creativity, which has captivated audiences of all ages and inspired countless artists, writers, and dreamers.
Innovative Storytelling Techniques
Disney’s storytelling techniques have been at the forefront of the animation industry since the company’s inception. The company’s films are known for their innovative storytelling techniques, which include:
- Character development: Disney’s characters are some of the most memorable and beloved in popular culture. Each character is fully realized, with distinct personalities, motivations, and flaws.
- Plot structure: Disney’s plots are often structured around a clear, three-act structure, with a strong inciting incident, rising action, and satisfying resolution.
- Visual storytelling: Disney’s films are known for their stunning visuals, which are used to convey emotion, tell the story, and immerse the audience in the world of the film.
Theme Park Innovations
Disney’s theme parks are also known for their innovative design and immersive experiences. Some of the innovations include:
- Attraction design: Disney’s attractions are designed to transport guests into a new world, whether it be a magical kingdom, a galaxy far, far away, or a world of adventure.
- Themed lands: Disney’s theme parks are divided into themed lands, each with its own unique look and feel. These lands are designed to immerse guests in a specific world or story.
- Technology: Disney has incorporated cutting-edge technology into its theme parks, including ride systems, animatronics, and special effects, to create experiences that are both thrilling and immersive.
The Influence of Disney’s Creativity
Disney’s boundless creativity has had a profound influence on popular culture and the entertainment industry as a whole. Disney’s films have inspired countless other movies, television shows, and books, and the company’s theme parks have set the standard for immersive entertainment experiences.
In addition, Disney’s commitment to innovation and creativity has inspired generations of artists, writers, and filmmakers to push the boundaries of their mediums and create new and exciting worlds for audiences to explore.
The Groundbreaking Technologies and Techniques
Disney has always been at the forefront of technological innovation in the entertainment industry. From the earliest days of animation, Walt Disney and his team have constantly pushed the boundaries of what was possible, developing new techniques and technologies to bring their vision to life.
One of the most groundbreaking technologies developed by Disney was the multiplane camera. This camera allowed animators to create the illusion of depth and movement in their animations, giving them a more dynamic and realistic feel. The multiplane camera was first used in the 1930s and continued to be used by Disney throughout the golden age of animation.
Another significant technological innovation was the development of the xerography process, which allowed for the mass production of color cel animation. This process, which was first used in the 1950s, allowed animators to produce vibrant and colorful animations more quickly and efficiently than ever before.
In the 1960s, Disney continued to push the boundaries of technology with the development of the Synchro-Vox process, which allowed animators to synchronize sound and animation for the first time. This process was used in the production of the popular television show “The Mickey Mouse Club,” and it revolutionized the way that animation and sound were produced.
Disney has also been at the forefront of computer animation, developing cutting-edge software and techniques to create some of the most stunning and visually stunning films of the past few decades. The development of computer-generated imagery (CGI) has allowed Disney to create realistic and believable worlds that capture the imagination of audiences of all ages.
Overall, Disney’s commitment to technological innovation has been a key factor in the company’s success and continued popularity. By constantly pushing the boundaries of what is possible, Disney has created a unique and magical world that continues to inspire and captivate audiences around the world.
The Enduring Impact of Disney’s Creativity and Innovation
Disney’s creativity and innovation have had a lasting impact on the world of entertainment and beyond. The company’s ability to continuously push boundaries and create new and imaginative experiences has captivated audiences for generations.
Groundbreaking Technological Advancements
One of the ways in which Disney has had a lasting impact is through its groundbreaking technological advancements. From the creation of the first synchronized sound in film with “Steamboat Willie” to the development of the first full-length animated feature film with “Snow White and the Seven Dwarfs,” Disney has consistently pushed the limits of what was possible in the entertainment industry.
Innovative Theme Park Design
Another way in which Disney’s creativity and innovation have had a lasting impact is through its innovative theme park design. Disneyland, which opened in 1955, was the first theme park to offer a fully immersive experience, with attractions, parades, and shows all designed to transport guests into a world of fantasy and wonder. This concept of immersive storytelling has since become a staple of the theme park industry, with many other parks around the world emulating Disney’s approach.
Transformative Storytelling
Finally, Disney’s creativity and innovation have had a lasting impact on the art of storytelling itself. The company’s commitment to transformative storytelling, where stories are used to inspire and transport audiences, has influenced countless filmmakers, writers, and artists. Disney’s films and theme parks have inspired generations of imaginative thinkers, and its legacy continues to be felt in the world of entertainment and beyond.
The Lessons from Disney’s Inspiration
Embracing the Magic of Disney’s Inspiration
Disney’s inspiration has a magical quality that can be difficult to quantify or explain. However, there are several key lessons that can be gleaned from the way that Disney approaches inspiration.
Fostering a Creative Environment
One of the key ways that Disney fosters a creative environment is by providing its employees with opportunities to experiment and take risks. This can involve giving them the freedom to explore new ideas and approaches, as well as providing them with the resources and support they need to bring their ideas to life.
Encouraging Collaboration
Another important aspect of Disney’s approach to inspiration is encouraging collaboration among its employees. This can involve bringing together individuals with different backgrounds and areas of expertise to work on a project, as well as creating a culture where everyone feels comfortable sharing their ideas and perspectives.
Celebrating Successes
Disney also places a strong emphasis on celebrating successes, both big and small. This can involve recognizing and rewarding employees for their contributions, as well as creating a sense of pride and accomplishment around the work that is being done.
Continuous Learning
Finally, Disney understands the importance of continuous learning and encourages its employees to continuously develop their skills and knowledge. This can involve providing training and development opportunities, as well as creating a culture where individuals are encouraged to seek out new challenges and opportunities for growth.
By embracing these key principles, Disney has been able to create a unique and magical approach to inspiration that has helped it to become one of the most successful and beloved brands in the world.
Applying the Secrets of Disney’s Inspiration to Everyday Life
Embracing Creativity
One of the most important lessons from Disney’s inspiration is the importance of embracing creativity. This means being open to new ideas and thinking outside the box. By fostering a culture of creativity, individuals can unlock their full potential and come up with innovative solutions to everyday problems.
Maintaining a Positive Attitude
Another key lesson from Disney’s inspiration is the importance of maintaining a positive attitude. This means approaching challenges with optimism and a can-do spirit. By cultivating a positive mindset, individuals can overcome obstacles and achieve their goals.
Collaboration and Teamwork
Disney’s success is also built on the foundation of collaboration and teamwork. By working together, individuals can pool their strengths and skills to achieve a common goal. This means being open to feedback and constructive criticism, and being willing to compromise when necessary.
Imagination and Storytelling
Finally, Disney’s inspiration is rooted in imagination and storytelling. By tapping into our imaginations and telling compelling stories, we can bring our ideas to life and inspire others to join us on our journey. This means being creative, bold, and willing to take risks.
Overall, by applying the secrets of Disney’s inspiration to everyday life, individuals can unlock their full potential and achieve their goals. Whether it’s in the workplace, at home, or in our personal lives, these lessons can help us navigate the challenges and obstacles that we face, and lead us to a path of success and fulfillment.
The Timeless Appeal and Lessons from Disney’s Inspiration
Disney’s magic is not limited to its enchanting stories and memorable characters. The timeless appeal of Disney’s creations offers valuable lessons that can be applied to various aspects of life. In this section, we will explore the timeless appeal and lessons from Disney’s inspiration.
Embracing Imagination and Creativity
Disney’s timeless appeal lies in its ability to tap into the imagination and creativity of its audience. From the classic tales of Snow White and Cinderella to the modern adventures of Moana and Elsa, Disney films transport viewers to worlds of magic and wonder. This imaginative storytelling encourages viewers to dream, inspiring them to believe that anything is possible.
The Power of Emotional Connection
Another lesson from Disney’s inspiration is the power of emotional connection. Disney films often evoke strong emotions in their audience, whether it’s the joy of Toy Story or the sadness of Bambi. These emotional connections make the stories more memorable and impactful, creating a lasting impression on viewers.
The Importance of Inclusion and Diversity
Disney has also embraced the importance of inclusion and diversity in its storytelling. From Tiana in The Princess and the Frog to Moana in Moana, Disney has created strong, relatable characters from diverse backgrounds. This emphasis on representation fosters a sense of belonging and acceptance, teaching valuable lessons about empathy and understanding.
Adapting and Evolving with the Times
Finally, Disney’s timeless appeal lies in its ability to adapt and evolve with the times. While maintaining the classic elements that make Disney films so beloved, the company continues to push boundaries and embrace new technologies, such as computer-generated animation and virtual reality. This willingness to innovate ensures that Disney’s magic remains relevant and captivating for generations to come.
In conclusion, the timeless appeal and lessons from Disney’s inspiration offer valuable insights into the power of imagination, emotional connection, inclusion, and adaptation. By embracing these principles, individuals and organizations can harness the magic of Disney to inspire and uplift those around them.
FAQs
1. What makes Disney so inspirational?
Disney has been a source of inspiration for generations, with its timeless stories, memorable characters, and iconic imagery. The company’s commitment to imagination, creativity, and storytelling has captured the hearts and minds of audiences around the world. Disney’s magic is in its ability to transport viewers to new worlds, ignite their imagination, and inspire them to believe in the power of dreams.
2. How does Disney inspire people?
Disney inspires people through its stories, which are filled with positive messages, hope, and optimism. The company’s films, theme parks, and other products offer a unique blend of escapism and inspiration, encouraging people to believe in themselves, pursue their dreams, and follow their hearts. Disney’s characters and stories have become cultural touchstones, representing the best of what we can be and inspiring us to be our best selves.
3. What makes Disney’s storytelling so powerful?
Disney’s storytelling is powerful because it speaks to the human experience. The company’s stories are filled with relatable characters, universal themes, and timeless messages that resonate with audiences of all ages. Disney’s storytelling is also marked by its attention to detail, its use of humor and pathos, and its ability to create immersive worlds that draw viewers in and engage their imaginations.
4. How has Disney evolved over the years?
Disney has evolved significantly over the years, adapting to changing times, technologies, and audience tastes. While the company’s core values and commitment to storytelling have remained constant, Disney has embraced new media, new technologies, and new creative approaches to keep its stories fresh and relevant. Today, Disney is a global entertainment brand with a diverse range of products and experiences that continue to inspire and delight audiences around the world.
5. What is the future of Disney’s inspiration?
The future of Disney’s inspiration is bright, as the company continues to push the boundaries of storytelling, creativity, and innovation. With new technologies, new platforms, and new ways of reaching audiences, Disney is poised to continue capturing the hearts and minds of viewers around the world. As Disney’s legacy grows, so too does its potential to inspire, to entertain, and to bring people together through the power of imagination and storytelling.
Why Is Walt Disney So Inspiring?
https://www.youtube.com/watch?v=xjNa6p4ZPGg